Why I Like Writing

It’s not what you think. I spent years behind a computer screen, consuming content on the internet without contributing much in return. I’m 31 now and the internet has been a major part of my life since I was about 12. The internet I knew when I was a kid is vastly different than the one kids know today. My childhood internet was connected by AOL dial-up, communicated over AIM instant messenger, and was spent hearing that “You’ve Got Mail” audio chime....

March 4, 2020 · 6 min · Nick Lafferty

How to Create a Free Google Ads Dashboard in Google Sheets

I’ve been doing some form of digital marketing for over 6 years. I’ve done everything from affiliate management, lifecycle email campaigns, to PPC ads in Google, Facebook, LinkedIn, and more. I’ve spent over $6 million dollars on Google Ads alone in a single year. And there’s one tool I can’t live without. Supermetrics. It helps digital marketers pull data from many different ad platforms, send it to Google sheets, and then pipe in revenue from Mysql, RedShift, or any number of places to create an automatically updated dashboard of your paid media performance....

March 2, 2020 · 7 min · Nick Lafferty

I Wrote Every Day For A Month

This is it. The last day of my 29-day writing challenge to publish new content every day this month. I almost can’t believe it’s over. It’s been a long, sometimes hard road to get here. But I stuck with it, publishing something new every single day. Some of them better than others. Here are the highlights: Christmas in July Is The Worst Fake Holiday Ever What I learned After Spending $6 Million on Google Ads How to Quit Playing Video Games Why Notion Is the Best Productivity App of 2020 What follows is a summary of the highlights and lowlights of my 29-day publishing journey....

February 29, 2020 · 4 min · Nick Lafferty

3 Decisions Worth Thinking Long and Hard About

It was 9:30 pm and I was watching a blank cursor flicked off and on in my writing application. I had committed to writing a weekly newsletter, and it was due at 6 the next morning. I had to finish the content, design, and get it scheduled before I could go to bed. I haven’t procrastinated this bad since college. I spent all week trying to find the inspiration to write my newsletter, and I came up with nothing....

February 28, 2020 · 5 min · Nick Lafferty

How I Got 5,000 Views On One Of My Posts

I wrote a post about how I Spent $6 Million on Google Ads Last Year. The title was catchy, the image was bright and colorful, the content was useful, it had clear takeaways, and I was positioned like an expert because I spent a bunch of someone else’s money. I thought it was a good little post and had moderate expectations for its success. It was published on Medium and got about 200 views on the first day....

February 27, 2020 · 5 min · Nick Lafferty

An introvert's guide to talking to introverts

Introverts can seem shy, standoffish, or rude in social situations. In my experience, and trust me, I have a lot of experience here, that’s not often the case. Maybe it’s because I was homeschooled, but I straight up do not know how to behave like a normal human in large groups. I want to have meaningful conversations. I want to connect with people on a deeper level and get past all the superficial bullshit....

February 26, 2020 · 5 min · Nick Lafferty