馃憢 Hi, I’m Nick Lafferty.

I lead growth marketing at Profound, helping brands monitor and optimize their rankings in ChatGPT and other LLMs.

Say hi on LinkedIn.

Experience

Growth Marketing
May 2025 - Present
First marketer at Profound. Building the best way for brands to monitor and optimize their rankings in ChatGPT and other LLMs.
Founder
May 2023 - May 2025
Built a 2,000+ subscriber newsletter talking about how I started and grew my $30k/month consulting business. I wanted to demystify what it's like to quit your job by sharing transparent updates, tips, and strategies.
Growth Marketing Consultant
Freelance
May 2023 - May 2025
I built a $30k/month solo growth marketing agency that drove tens of millions of dollars in pipeline for B2B SaaS companies via Google Ads and LinkedIn Ads.
Head of Growth Marketing
Jul 2021 - Jan 2023
I started and grew Loom's paid media, SEO, and affiliate programs from scratch to support self-serve sign-up and revenue goals. I also helped generate sales pipeline via 1:1 ABM campaigns.
$1B exit to Atlassian
Head of Growth Marketing
Mar 2020 - Jul 2021
I led Mailgun's growth marketing team as we grew from $30M to $70M in ARR and acquired two companies: Mailjet and Email on Acid
$2B exit to Sinch
Notion OKR Templates

7+ Notion OKR Templates For Professionals [2023]

Notion OKR templates to organize your personal and professional objectives and key results.

August 13, 2023 路 3 min 路 Nick Lafferty
Starting a Notion Affiliate Business

Notion Affiliate Program: Earn Income By Selling Templates

The Notion affiliate program is great but a better way to earn income is to sell Notion templates. Learn how in this article.

June 13, 2023 路 3 min 路 Nick Lafferty
Notion Teacher Templates Banner Image

Notion Templates For Teachers & Educators [July 2023]

The best Notion templates for teachers, homeschool parents, and educators to organize your classes.

Updated   路  6 min 路 Nick Lafferty
Notion Second Brain Banner Image

Notion Second Brain Templates [Thomas Frank, Easlo, & More]

The best Notion second brain templates to capture and organize your thoughts, feelings, and life experiences.

Updated   路  11 min 路 Nick Lafferty
How To Sell Notion Templates

Beginner's Guide To Selling Notion Templates [Updated August 2023]

Learn exactly how to make money selling Notion templates. It's easier than you think.

Updated   路  9 min 路 Nick Lafferty
Finance & Budget Notion Templates

11+ Finance & Budget Notion Templates [2023]

More Finance and Budget Tracking Notion templates than any one person reasonable needs.

Updated   路  6 min 路 Nick Lafferty
Aesthetic Notion Templates

23+ Cute & Aesthetic Notion Templates [Updated May 2023]

The most comprehensive list of aesthetic Notion templates I could possibly find.

Updated   路  12 min 路 Nick Lafferty
Notion Alternatives

8 Notion Alternatives To Be More Productive in 2023

Notion is a powerful tool but compelling alternatives exist. Compare Notion to monday.com, ClickUp, Almanac, Hubstaff, and more.

Updated   路  10 min 路 Nick Lafferty
Superhuman Review Banner Image

Superhuman Email Review: Still Worth It? [4 Year Review]

Superhuman is the best email client I've ever used. But is it worth the high price?

Updated   路  10 min 路 Nick Lafferty
Quitting Video Games

Why I Quit Video Games and How You Can Too

Quitting video games was the best decision of my life, but only because I chose to spend that time in other more productive ways.

Updated   路  11 min 路 Nick Lafferty
Best Productivity Tools

Why Notion Is The Best Productivity Tool [Updated 2023]

Compare Notion to Monday.com, Evernote, Trello, and Airtable to see what is the best productivity tool.

Updated   路  13 min 路 Nick Lafferty
Google Ads Display Exclusion Script Header Image

Google Display Exclusion Script [Updated 2024]

A script to automatically exclude domains from your Google Display campaigns.

August 27, 2024 路 4 min 路 Nick Lafferty