馃憢 Hi, I’m Nick Lafferty.

I'm a Paid Ads Consultant for B2B SaaS companies from Seed to Series D. I previously led growth at Loom, Mailgun, and Magical.


I've spent millions of dollars on Google ads and hit the front page of Hacker News.


I'm taking a limited amount of consulting clients right now. Send me an email or add me on LinkedIn if you need help with growth marketing.

What I'm up to

I quit my job in May 2023 to build a solo business and I'm documenting the entire journey, including sharing my monthly income and costs, in my newsletter The Early Exit Club.


My wife and I published a children's book using AI called Winnie in The Window.


I launched my first startup, AdAcadabra in September 2024. It'll be the easiest way to monitor, manage, and optimize your paid ad campaigns.


I've built a collection of my favorite free Notion templates and I started a podcast called Template Titans that features popular Notion template creators.


Featured Posts


Notion OKR Templates

7+ Notion OKR Templates For Professionals [2023]

Notion OKR templates to organize your personal and professional objectives and key results.

August 13, 2023 路 3 min 路 Nick Lafferty
Starting a Notion Affiliate Business

Notion Affiliate Program: Earn Income By Selling Templates

The Notion affiliate program is great but a better way to earn income is to sell Notion templates. Learn how in this article.

June 13, 2023 路 3 min 路 Nick Lafferty
Notion Teacher Templates Banner Image

Notion Templates For Teachers & Educators [July 2023]

The best Notion templates for teachers, homeschool parents, and educators to organize your classes.

Updated   路  6 min 路 Nick Lafferty
Notion Second Brain Banner Image

Notion Second Brain Templates [Thomas Frank, Easlo, & More]

The best Notion second brain templates to capture and organize your thoughts, feelings, and life experiences.

Updated   路  11 min 路 Nick Lafferty
How To Sell Notion Templates

Beginner's Guide To Selling Notion Templates [Updated August 2023]

Learn exactly how to make money selling Notion templates. It's easier than you think.

Updated   路  9 min 路 Nick Lafferty
Finance & Budget Notion Templates

11+ Finance & Budget Notion Templates [2023]

More Finance and Budget Tracking Notion templates than any one person reasonable needs.

Updated   路  6 min 路 Nick Lafferty
Aesthetic Notion Templates

23+ Cute & Aesthetic Notion Templates [Updated May 2023]

The most comprehensive list of aesthetic Notion templates I could possibly find.

Updated   路  12 min 路 Nick Lafferty
Notion Alternatives

8 Notion Alternatives To Be More Productive in 2023

Notion is a powerful tool but compelling alternatives exist. Compare Notion to monday.com, ClickUp, Almanac, Hubstaff, and more.

Updated   路  10 min 路 Nick Lafferty
Superhuman Review Banner Image

Superhuman Email Review: Still Worth It? [4 Year Review]

Superhuman is the best email client I've ever used. But is it worth the high price?

Updated   路  10 min 路 Nick Lafferty
Quitting Video Games

Why I Quit Video Games and How You Can Too

Quitting video games was the best decision of my life, but only because I chose to spend that time in other more productive ways.

Updated   路  11 min 路 Nick Lafferty
Best Productivity Tools

Why Notion Is The Best Productivity Tool [Updated 2023]

Compare Notion to Monday.com, Evernote, Trello, and Airtable to see what is the best productivity tool.

Updated   路  13 min 路 Nick Lafferty
Google Ads Display Exclusion Script Header Image

Google Display Exclusion Script [Updated 2024]

A script to automatically exclude domains from your Google Display campaigns.

August 27, 2024 路 4 min 路 Nick Lafferty