Are you struggling to generate fresh and appealing content for your website or blog?
Do you wish you could automate the writing process and free up your time for other critical tasks?
AI writing tools can help.
I’ve been using AI tools to generate content for my blog and others for the past few months.
I’ll compare two popular options, ChatGPT and Copy.ai, to help you decide which one suits your marketing needs best.
ChatGPT vs Copy.ai
Why should you trust me?
Hey, I’m Nick.
I’m a professional growth marketer that has helped companies like Loom and Mailgun reach billion dollar valuations.
This website is in my name because I stand by its content.
Everything you read here is written by me based on my real experiences.
I’m looking for the best AI tool for marketers because I am one and I want to produce more content using the best tools on the market today.
I’m sharing everything on my website and in my newsletter which you can subscribe to below.
Understanding AI Writing Tools
Before diving into the details of ChatGPT and Copy.ai, let me define what AI writing tools are and how they can benefit you.
What are AI Writing Tools?
AI writing tools use machine learning and AI algorithms trained on massive data sets to generate output.
They’re called generative AIs because they actually produce the content themselves.
They analyze vast amounts of data, learn from it, and generate content that mimics human writing with reasonable fluency and accuracy.
With these tools, you can create blog posts, social media captions, product descriptions, and other types of content quickly and efficiently.
The Role of AI in Content Creation
AI is changing the world, and that’s an understatement.
I know from experience that writing things manually can be time consuming AF.
Not to mention error-prone.
By automating the writing process, AI tools can help you:
- Enhance the speed and efficiency of content creation
- Improve the quality and accuracy of written content
- Generate new ideas and perspectives
- Repurpose content for different channels and audiences
AI writing tools are not meant to replace human writers like you and me, but rather to assist them in their work.
They can help writers save time and focus on more creative and strategic aspects of content creation, such as ideation, research, and editing.
The first time you use AI to create content feels like magic.
AI tools can help writers overcome writer’s block and generate new ideas.
They can analyze existing content and suggest new angles, topics, and formats.
For example, if you have a blog post about “10 Ways to Boost Your Productivity,” an AI tool can analyze it and suggest new titles such as “5 Productivity Hacks You Haven’t Tried Yet” or “Why Multitasking is Killing Your Productivity.”
Another benefit of AI writing tools is that they can help you tailor your content to different audiences and channels.
For example, you can use an AI tool to generate social media captions that fit the tone and style of each platform, such as Instagram, Twitter, or LinkedIn.
You can also use an AI tool to create product descriptions that appeal to different customer segments, such as millennials, baby boomers, or tech enthusiasts.
AI writing tools are also useful for repurposing existing content.
For example, you can use an AI tool to turn a blog post into a video script, a podcast transcript, or an infographic. This can help you reach new audiences and expand your content marketing efforts without starting from scratch.
Overall, AI writing tools are a valuable asset for content creators who want to save time, improve quality, and stay competitive in today’s digital landscape.
With the right AI tool, you can unlock your creativity, generate new ideas, and produce content that resonates with your target audience.
What is ChatGPT
ChatGPT launched in November 2022 reached 100 million users faster than any other piece of software.
It’s a revolutionary AI-powered writing tool developed by OpenAI, a formerly non-profit research organization turned for-profit that specializes in artificial intelligence and machine learning.
ChatGPT is a conversational generative AI, meaning you can ask it questions and it’ll generate a response and reply back to you with it.
Here are a few things I’ve used ChatGPT for:
- Write my childrens book
- Do math, like add a fixed amount of time to timestamps for my Notion podcast
- Create a simple social game like Werewolf
- Write ad copy for my Google Ads campaigns
With ChatGPT, you can create high-quality copy in various styles and tones using cutting-edge neural network architecture.
Whether you’re a content creator, marketer, or business owner, ChatGPT can help you save time and effort while producing engaging and informative content.
With its advanced features and intuitive interface, ChatGPT is quickly becoming the go-to tool for anyone looking to enhance their writing skills.
Overview of ChatGPT
ChatGPT was the first conversational generative AI on the marketing.
Now they have their own iPhone app so you can access it anywhere.
Simply ask the AI a question and it’ll generate a response for you based on it’s training data including billions of web pages it’s crawled.
Unlike other AI writing platforms, ChatGPT doesn’t require you to input specific keywords or prompts.
Instead, it uses its advanced neural network to understand the context and generate content that matches your preferences.
You can create high-quality content without having to spend hours researching and writing, and it’s totally free.
Key Features of ChatGPT
ChatGPT comes packed with a range of features that make it stand out from other AI writing tools. Here are some of the key features:
- Customized content creation: ChatGPT allows you to create content based on genre, tone, word count, and other parameters. This means that you can create content that matches your brand’s voice and style.
- Ability to fine-tune the output: With ChatGPT, you can fine-tune the output and generate multiple variations of the same content. This allows you to choose the best version that matches your needs.
- Training mode: ChatGPT has a training mode that helps you teach the tool your writing style and improve its accuracy and fluency. This means that over time, ChatGPT will become more accurate and generate content that matches your preferences.
- Collaboration tools: ChatGPT has collaboration tools that allow multiple users to work on the same content simultaneously. This means that you can collaborate with your team members or clients to create high-quality content.
Pricing and Plans
ChatGPT has two pricing options:
- Free
- $20/month
The free version is limited to GPT3.5 which is an older and faster model.
Free users can also be throttled or kicked off the platform when usage is high, so if you need ChatGPT to do your job well then consider upgrading to a paid plan.
The $20/month is an absurdly low price to pay for the most innovative technology of our time.
It also gives you access to GPT4 which is significantly better than GPT3.5, albeit a little slower in generating responses.
Introducing Copy.ai
Copy.ai is an AI writing startup founded in 2020. They raised a $11m Series A round led by Craft Ventures in October 2021 and have since announced no additional funding rounds.
This is a stark contrast to Jasper who raised over $100m at a $1+ billion valuation in 2022.
With its advanced natural language processing and deep learning models, Copy.ai has made content creation simpler and more efficient than ever before.
Whether you’re a content marketer, blogger, or social media manager, Copy.ai can help you create engaging and original content that resonates with your audience.
Overview of Copy.ai
Copy.ai is a cloud-based platform that you can access from anywhere, on any device, without installing any software. Its sleek and intuitive interface guides you through the writing process step by step, making it easy for even novice writers to create high-quality content. With its wide range of templates for different types of content, including blog posts, social media ads, e-commerce descriptions, and more, Copy.ai has something for everyone.
One of the key benefits of Copy.ai is its ability to generate high-quality content quickly and efficiently. By using its advanced algorithms to analyze your input, Copy.ai can produce content that is both engaging and original, saving you time and effort in the process.
Key Features of Copy.ai
Copy.ai offers a range of features designed to make content creation as easy and efficient as possible. Some of its most notable features include:
- Writing prompts and templates: Copy.ai offers a wide range of writing prompts and templates to choose from, making it easy to get started on your content creation journey.
- Intelligent summarization: Copy.ai can summarize long-form content into concise and impactful paragraphs, making it easy to distill complex ideas into simple, easy-to-understand language.
- Integrated image generation: Copy.ai can generate custom visuals to accompany your text automatically, making your content more engaging and visually appealing.
- Real-time performance feedback: Copy.ai provides real-time performance feedback that allows you to track your content’s quality and originality metrics, so you can make adjustments as needed.
With these and other features, Copy.ai is a powerful tool that can help you take your content creation to the next level.
Pricing and Plans
Copy.ai’s pricing starts at $0/month which gives you:
- One user
- Access to their AI chat tool
- Unlimited projects
- 2,000 words/month
If you need more users then you need to upgrade to their $49/month plan (or $36/month billed annually):
- Everything in free
- Unlimited words/month
- 5 user seats
- 25+ languages
- Early access to new features
Comparing ChatGPT and Copy.ai
Here’s what you get with Copy.AI that isn’t available in ChatGPT
- Chat by Copy.ai can access real-time data (ChatGPT’s most recent data is from 2021)
- Copy.ai scrapes and summarizes data from websites like LinkedIn, YouTube, and more (ChatGPT can’t)
- Copy.ai provides link-based sources for research (ChatGPT doesn’t)
User Interface and Ease of Use
One of the primary factors that influence the choice of an AI writing tool is its user interface and ease of use. Both ChatGPT and Copy.ai have clean and intuitive interfaces that make writing a breeze. However, ChatGPT has a slight edge in terms of ease of use since its interface is more streamlined and less cluttered. ChatGPT also doesn’t require you to select templates or prompts, reducing the setup time.
On the other hand, Copy.ai has a more visually appealing interface with a modern design that can make the writing process more enjoyable. The platform also offers a range of templates and prompts that can help you get started quickly if you’re struggling with writer’s block.
Content Quality and Flexibility
The quality of the content generated by an AI writing tool is another critical factor to consider. When it comes to generating high-quality and diverse content, both ChatGPT and Copy.ai deliver impressive results. However, ChatGPT may have an advantage in terms of flexibility since it allows you to fine-tune the output and adjust the style and tone according to your preferences.
Copy.ai, on the other hand, excels at summarizing content and creating compelling visuals, which can save you time and boost engagement. The platform’s AI can generate captions, taglines, and headlines that are catchy and attention-grabbing, making it an excellent tool for social media marketers and content creators who want to increase their online presence.
Integration and Collaboration Features
If you’re working with a team or multiple apps, you’ll need to consider the integration and collaboration options for ChatGPT and Copy.ai. Both platforms offer APIs that can connect them with other software and platforms, such as Zapier, WordPress, and Google Drive.
However, ChatGPT has more advanced collaboration features, such as real-time editing and commenting, which may suit you if you frequently work on projects with others. The platform also allows you to share your work with others and get feedback, making it an excellent option for writers and content creators who value collaboration.
Ultimately, the choice between ChatGPT and Copy.ai depends on your specific needs and preferences. While both platforms offer impressive AI writing capabilities, they have different strengths and limitations. We hope this article has given you a better understanding of these tools, and you can make an informed decision that enhances your content creation process.
Whether you’re a blogger, marketer, or content creator, AI writing tools can help you save time and produce high-quality content that engages your audience. With the right tool and approach, you can take your content creation process to the next level and achieve your goals.
Wrapping Up
Both tools are insanely powerful, it comes down to what your goals are.
ChatGPT is great and can do everthing you need.
Copy.ai has more nice to haves, like customer support, additional copywriting tools, and it’s custom built for marketers and bloggers.
For most people ChatGPT is good enough but if you’re looking to scale your business then Copy.ai is the better choice.