What is a Landing Page? A landing page is designed to convert an anonymous visitor into a customer or lead. Landing pages typically have a single goal and they remove any links or escape points that could entice a visitor to leave the page. In Google Analytics, a landing page is the first page that a visitor enters your website from. It’s the opposite of an exit page, which is the last page a visitor looks at before leaving....
What is growth marketing? Growth marketing, also known as growth hacking, has been on the rise since 2010, coinciding with the growth of tech start-ups after 2008’s global recession. You can see this fast rise in recognition in the graph below, and the term’s speed into the mainstream fits its definition. Growth marketing is all about rapid and iterative experimentation with the ultimate goal of growing sales, revenue, and profit for a business....
I had almost 18,000 visitors to my website yesterday. Maybe you were one of them. If so, welcome! I average about 50 visitors per day, so yesterday was quite the spike! Some very nice person posted my article about spending $6 million on Google Ads to Hacker News, and it hit the front page. It peaked at around #5 on HackerNews and got around 270 comments. Not bad! Thanks, kind stranger....
I’ve been doing some form of digital marketing for over 6 years. I’ve done everything from affiliate management, lifecycle email campaigns, to PPC ads in Google, Facebook, LinkedIn, and more. I’ve spent over $6 million dollars on Google Ads alone in a single year. And there’s one tool I can’t live without. Supermetrics. It helps digital marketers pull data from many different ad platforms, send it to Google sheets, and then pipe in revenue from Mysql, RedShift, or any number of places to create an automatically updated dashboard of your paid media performance....
I wrote a post about how I Spent $6 Million on Google Ads Last Year. The title was catchy, the image was bright and colorful, the content was useful, it had clear takeaways, and I was positioned like an expert because I spent a bunch of someone else’s money. I thought it was a good little post and had moderate expectations for its success. It was published on Medium and got about 200 views on the first day....
I had an unlimited budget. I could spend as much money as I wanted on whatever ads I wanted. But I had to be profitable. I was working in-house for a technology company. We had aggressive revenue targets and I wanted to play a major part in making that happen. I managed to grow ad spend from $3 million to $6 million per year because I found creative ways to profitably scale my campaigns....