How to use your gaming mouse side buttons on a mac.

I'm the Founding Marketing Engineer at Profound ($1B), the marketing platform for the era of superintelligence. I'm an expert in marketing and AI search, and I help brands understand, control, and scale how they show up in AI search.

Profound is my third billion-dollar company. The first two had billion-dollar exits: Loom ($1B to Atlassian) and Mailgun ($2B to Sinch). I've also built a $30k/month solo consulting agency, run a 2,000+ subscriber newsletter, and spent $6M+ on Google Ads in a single year.

Say hi on LinkedIn.

Experience

Profound ($1B valuation)

May 2025 - Present

First marketer at Profound. BrightonSEO and SXSW speaker. Joined at Series A and built the entire marketing function from scratch

Founding Marketing Engineer

Mar 2026 - Present

Growth Marketing

May 2025 - Mar 2026

Founder

Early Exit Club

May 2023 - May 2025

Built a 2,000+ subscriber newsletter talking about how I started and grew my $30k/month consulting business. I wanted to demystify what it's like to quit your job by sharing transparent updates, tips, and strategies.

Growth Marketing Consultant

Freelance

May 2023 - May 2025

I built a $30k/month solo growth marketing agency that drove tens of millions of dollars in pipeline for B2B SaaS companies via Google Ads and LinkedIn Ads.

Select Clients:

Glean AngelList Air Typeface Watershed Pando Arcade

Head of Growth Marketing

Loom

Jul 2021 - Jan 2023

I started and grew Loom's paid media, SEO, and affiliate programs from scratch to support self-serve sign-up and revenue goals. I also helped generate sales pipeline via 1:1 ABM campaigns.

$1B exit to Atlassian

Head of Growth Marketing

Mailgun

Mar 2020 - Jul 2021

I led Mailgun's growth marketing team as we grew from $30M to $70M in ARR and acquired two companies: Mailjet and Email on Acid

$2B exit to Sinch

Speaking & Events

25+ talks, panels, and webinars in the past year on AI search optimization and AEO, including SXSW, brightonSEO, OMR in Hamburg, dentsu's executive summit, and LinkedIn's NY Tech Week panel. Booking for 2026 →

Recent talks

Landmark SMART Summit 2026 Fireside chat with Tina Bai (Mondelez), hosted by Landmark Ventures at Yankee Stadium, New York City (September 22, 2026)
brightonSEO San Diego 2026 You're already a marketing engineer, you just didn't know it yet, San Diego Convention Center (September 16, 2026)
AUTONOMOUS 2026 Virtual keynote at Board of Innovation's AUTONOMOUS summit (September 10, 2026)
Sip & Search NYC The Parrot Problem: LLMs Provide Answers, but They Also Share Opinions, New York City (September 10, 2026)
Marketing Engineer Happy Hour NYC Co-hosted a Profound community meetup for marketing builders, New York City (August 25, 2026)
Floodgate AI-Pilled Event Presentation and panel with operators from Clay and Ramp, New York City (August 24, 2026)
PMAI Workshop: The AI Native GTM Stack Workshop with Lucy Hoyle (Carta) on AI-native go-to-market systems, New York City (August 6, 2026)
Codex Community Meetup: Codex for Marketers Hosted with OpenAI, with live Marketing Engineer demos from Profound, Ramp, and Upside, San Francisco (August 13, 2026)
Affiliate Summit East 2026 The Parrot Problem: Why AI Search Has a Second Dimension Affiliates Can't Ignore, Main Stage, New York City (July 2026)
B2B Partnership Briefing at Affiliate Summit East Panel on B2B affiliate growth and AI search with Partner Commerce, Instantly, and PartnerStack, New York City (July 2026)
B2B Ignite 2026 Convene Sancroft, London (July 1, 2026)
Sip & Search London: Summer Edition Why a marketing engineer is your next great hire, Brunswick Art Gallery, London (July 1, 2026)
Zero Click NYC 2026 Profound's AI Search Summit at The Glasshouse, NYC, June 11
brightonSEO Brighton 2026 The Rules Have Changed: What 10 Billion Citations Reveal About Winning AI Search in 2026, Brighton Centre, UK (May 1, 2026)
Sip & Search at brightonSEO Top Strategies for AI Brand Visibility in 2026, panel with Aleyda Solis and Tom Capper, Brighton (April 30, 2026)
Zero Click San Francisco 2026 Profound's AI marketing summit at Pier 27, San Francisco (April 8, 2026)
SXSW 2026 Conversation Culture: A Live AEO / AI Search Audit for Brands (with Tina Fleming, Avenue Z) (Austin, March 15, 2026)
brightonSEO 2025 What analyzing 250M+ AI responses taught us about how to rank better in ChatGPT (Brighton, October 24, 2025)
OMR 2026 Hamburg, Germany (May 2026)
LinkedIn B2B GTM Panel at NY Tech Week Insights for Marketers, with LinkedIn and a16z at LinkedIn New York (June 2026)
InsurTech Insights US 2026 Agentic Commerce in Insurance: Meeting Customers Where They Search, with Stripe, Faye, and USAA at the Javits Center, NYC
Marketing Engineer Meetup NYC The rise of the marketing engineer, with speakers from Ramp, Cursor, Vercel, WorkOS, and Knock (June 2026)
dentsu B2B Executive Summit B2B's Breakthrough Moment for Growth, invitation-only summit with LinkedIn at the Empire State Building, NYC (May 2026)
GTM-as-Code by Deepline GTM + Claude Code lightning talks with Profound, Sequel.io, and Default, NYC (May 2026)
ACG Summit 2026 Orlando, Florida
Profound Zero Click NYC 2025 Moderated "The Great AI Debate" with Lily Ray (Amsive) and Mike King (iPullRank) (October 8, 2025)
Profound Zero Click London 2025 Moderated panel with Aleyda Solis (Orainti) and Mike King (iPullRank) (November 19, 2025)
The PR Net Future Focus 2026 AI in MarComms: What to Automate, What to Protect, and What Leaders Must Decide Now, New York City (April 24, 2026)

Webinars & panels

Growth Unhinged Live AI and GTM workflows, hosted by Kyle Poyar (September 22, 2026)
Turn Your Quick AEO Wins Into a Real AEO System With Webflow and Iron Horse, on building a 90-day AEO experimentation framework (September 21, 2026)
WTSTalk: How to Build AI Agents How to build AI agents to automate marketing, business and operations tasks, with Women in Tech SEO and Ray Grieselhuber (September 8, 2026)
Everything Marketers Need to Know About Social and AI Search Sprout Social fireside chat with Hailey McDonald and Nader Nekvasil (September 2, 2026)
MMA's Great Debates: GEO/AEO Panel on how AI shapes brand reputation and how marketers can measure it (August 27, 2026)
Ads Studio and the Latest AI Search Ads Research With Jasman Singh, featuring research from hundreds of thousands of AI Search ads, August 18, 2026
PartnerStack x Profound: AI Visibility and AEO With Tyler Calder, on turning AI citation sources into content-generating partners (August 11, 2026)
Beyond Visibility: How to Correct What AI Search Gets Wrong With Ross Simmonds (Foundation Marketing), August 6, 2026
The MKT1 MCP Showcase Profound MCP demo alongside Airtable, Attio, Framer, Mutiny, Softr, and Zapier, hosted by Emily Kramer, July 28, 2026
Building an AEO Practice: Profound's MCP With Emily Kramer Live MCP build with Emily Kramer and 3 practical AEO workflows, July 23, 2026
First Marketer, No Playbook: Building SaaS Marketing From Zero Proof Dept panel with founding marketers from Tavus and Shovels, May 13, 2026
The AEO Playbook 5 data studies marketing leaders need to know, with Chris Long (Nectiv Digital), May 2026
Winning Space on the AI Shelf Retail visibility in AI shopping, with Destiny Flaherty (AEO at Princess Polly), April 2026
An Inside Look at Profound AEO Agents How marketing teams use Profound Agents to find opportunities and act on them, March 2026
Take Your Time Back: Practical AI for Events + How to Win in LLM Search With Bizzabo, on AI workflows and event discoverability in LLM search
How Profound Uses Profound Weekly live series: how the Profound team runs its own AEO program on the platform
Introducing Workflows by Profound No-code AEO automation, with Jack Traina (Product), December 2025
Marketing Brew The Art & Science of AI in Marketing, opening remarks and fireside chat, New York City (February 25, 2026)
MKT1 Gen AI Summit Hosted by Emily Kramer
CMO Show & Tell: Sagard Capital July 29, 2026
Winning in the New AI Era: How Strategic Partnerships Drive Discovery & Trust With Matt Wool (Acceleration Partners) and Jackie Goldstein (New York Post), April 16, 2026
WTSTalk: Make Yourself Hard to Replace The SEO to AI Visibility Playbook for 2026, with Aimee Jurenka, April 1, 2026
VEED Masterclass: Video Discoverability in 2026 With Georgie Kemp, on making video discoverable across search, AI and social platforms (January 28, 2026)

The Marketing Engineer podcast

From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs September 30, 2026
Inside the AI Operating System of a Modern CRO | Sam Richard, ngrok September 16, 2026
How Notion Uses AI to Catch Wasted Ad Spend in Real Time | Aaron Lu September 2, 2026
Every Marketer Can Become an Engineer, Here’s How | Austin Lau August 20, 2026
Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block August 5, 2026
She Built the AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta July 22, 2026
Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara July 9, 2026
Why Figma is Winning in the Age of AI Search with Reema Batta With Reema Batta · June 24, 2026
Inside the AI Marketing OS Running Wispr Flow's Growth Team With Matt Swulinski · June 10, 2026
Introducing: The Marketing Engineer June 10, 2026

Upcoming 2026

Marketing Brew Summit 2026 Opening remarks and The Marketing Engineer in practice fireside chat, The Times Center, New York City (September 30, 2026)
Profound Partner Kickoff 2026 Joining Profound's first invitation-only partner gathering, New York City (October 1, 2026)
LinkedIn + a16z SF Tech Week Speaking on the Profound panel at the LinkedIn office, 222 Second Street, San Francisco (October 6, 2026)
Noble × Profound Webinar Where do you stack up in AI Search, with Noble (October 13, 2026)
Cohort Zero London Co-hosting a hands-on Profound training session before Zero Click London (October 21, 2026)
Zero Click London 2026 Speaking at Profound's AI marketing summit, London (October 22, 2026)
Zero Click Sydney 2026 Speaking at Profound's AI marketing summit, Doltone House Jones Bay Wharf, Sydney (October 27, 2026)
Zero Click Singapore 2026 Speaking at Profound's AI marketing summit, Raffles Hotel, Singapore (October 29, 2026)