Supermetrics Review

Supermetrics Review 2023 | 7 Year Review

Supermetrics was a game changing tool for me as a digital marketer. How does it hold up in 2023?

Updated   ·  8 min · Nick Lafferty
How To Create A Youtube Ad

How to Create and Scale a Youtube Ads Campaign

Youtube ads are still a hidden advertising gem, if you know what you're doing.

February 7, 2021 · 9 min · Nick Lafferty

Setup Google Analytics Click Tracking in 5 Minutes

See how easy it is to setup link click tracking in Google Analytics.

Updated   ·  2 min · Nick Lafferty
Landing Page Builders

Ultimate Guide To Landing Page Builders [2022 Review]

Compare Unbounce, Instapage, and Leadpages to see what the best, and cheapest, landing page builder is.

Updated   ·  11 min · Nick Lafferty

The Basics of Growth Marketing

Learn about the basics of growth marketing. Starting with customer acquisition, user onboarding & activation, all the way through retention and referrals.

August 13, 2020 · 10 min · Nick Lafferty
Hacker News Front Page

What Happens When You're On The Front Page of Hacker News

One of my posts made it to the front page of Hacker News yesterday and my website traffic, and inbox, exploded.

Updated   ·  3 min · Nick Lafferty

How to Create a Free Google Ads Dashboard in Google Sheets

Learn how to create a Google Ads dashboard using Supermetrics and Google Sheets. Follow along or grab my free template.

March 2, 2020 · 7 min · Nick Lafferty

How I Got 5,000 Views On One Of My Posts

One of my posts was wildly successful compared to others. Here's how that happened, where the traffic came from, and what I'm doing next.

February 27, 2020 · 5 min · Nick Lafferty
Google Ads

I spent $6 Million On Google Ads Last Year

I spent a lot of money on Google ads last year across Search, Display, Youtube, Discovery, and Gmail. Here's what I learned.

Updated   ·  6 min · Nick Lafferty