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XFunnel was acquired by HubSpot in 2025, shutting down all standalone accounts. Profound is the leading XFunnel alternative with enterprise-grade AEO/GEO capabilities, real-time AI visibility tracking across 10+ engines, and SOC 2 Type II certification.

Profound is better because it offers SOC 2 Type II certification, tracks 10+ AI engines with real-time monitoring, and provides enterprise integrations, while PEEC AI has no security certifications and only tracks limited engines with daily updates.