Speaking
Speaking
I speak about AI search optimization, answer engine optimization (AEO), and what marketing looks like in the AI era. In the past year that’s meant 25+ talks, panels, and webinars: SXSW, brightonSEO, OMR in Hamburg, dentsu’s invitation-only executive summit, and a LinkedIn panel at NY Tech Week, in front of marketing leaders from JP Morgan Chase, Novartis, and McLaren Automotive. Every talk is grounded in Profound’s data: real numbers from billions of AI responses.
Talks & panels
Where I've spoken
Recent talks
- Marketing Brew Summit 2026 Opening remarks and The Marketing Engineer in practice fireside chat, The Times Center, New York City (September 30, 2026)
- Landmark SMART Summit 2026 Fireside chat with Tina Bai (Mondelez), hosted by Landmark Ventures at Yankee Stadium, New York City (September 22, 2026)
- brightonSEO San Diego 2026 You're already a marketing engineer, you just didn't know it yet, San Diego Convention Center (September 16, 2026)
- Profound Partner Kickoff 2026 Joined Profound's first invitation-only partner gathering, New York City (October 1, 2026)
- AUTONOMOUS 2026 Virtual keynote at Board of Innovation's AUTONOMOUS summit (September 10, 2026)
- Sip & Search NYC The Parrot Problem: LLMs Provide Answers, but They Also Share Opinions, New York City (September 10, 2026)
- Marketing Engineer Happy Hour NYC Co-hosted a Profound community meetup for marketing builders, New York City (August 25, 2026)
- Floodgate AI-Pilled Event Presentation and panel with operators from Clay and Ramp, New York City (August 24, 2026)
- PMAI Workshop: The AI Native GTM Stack Workshop with Lucy Hoyle (Carta) on AI-native go-to-market systems, New York City (August 6, 2026)
- Codex Community Meetup: Codex for Marketers Hosted with OpenAI, with live Marketing Engineer demos from Profound, Ramp, and Upside, San Francisco (August 13, 2026)
- Affiliate Summit East 2026 The Parrot Problem: Why AI Search Has a Second Dimension Affiliates Can't Ignore, Main Stage, New York City (July 2026)
- B2B Partnership Briefing at Affiliate Summit East Panel on B2B affiliate growth and AI search with Partner Commerce, Instantly, and PartnerStack, New York City (July 2026)
- B2B Ignite 2026 Convene Sancroft, London (July 1, 2026)
- Sip & Search London: Summer Edition Why a marketing engineer is your next great hire, Brunswick Art Gallery, London (July 1, 2026)
- Zero Click NYC 2026 Profound's AI Search Summit at The Glasshouse, NYC, June 11
- brightonSEO Brighton 2026 The Rules Have Changed: What 10 Billion Citations Reveal About Winning AI Search in 2026, Brighton Centre, UK (May 1, 2026)
- Sip & Search at brightonSEO Top Strategies for AI Brand Visibility in 2026, panel with Aleyda Solis and Tom Capper, Brighton (April 30, 2026)
- Zero Click San Francisco 2026 Profound's AI marketing summit at Pier 27, San Francisco (April 8, 2026)
- SXSW 2026 Conversation Culture: A Live AEO / AI Search Audit for Brands (with Tina Fleming, Avenue Z) (Austin, March 15, 2026)
- brightonSEO 2025 What analyzing 250M+ AI responses taught us about how to rank better in ChatGPT (Brighton, October 24, 2025)
- OMR 2026 Hamburg, Germany (May 2026)
- LinkedIn B2B GTM Panel at NY Tech Week Insights for Marketers, with LinkedIn and a16z at LinkedIn New York (June 2026)
- InsurTech Insights US 2026 Agentic Commerce in Insurance: Meeting Customers Where They Search, with Stripe, Faye, and USAA at the Javits Center, NYC
- Marketing Engineer Meetup NYC The rise of the marketing engineer, with speakers from Ramp, Cursor, Vercel, WorkOS, and Knock (June 2026)
- dentsu B2B Executive Summit B2B's Breakthrough Moment for Growth, invitation-only summit with LinkedIn at the Empire State Building, NYC (May 2026)
- GTM-as-Code by Deepline GTM + Claude Code lightning talks with Profound, Sequel.io, and Default, NYC (May 2026)
- ACG Summit 2026 Orlando, Florida
- Profound Zero Click NYC 2025 Moderated "The Great AI Debate" with Lily Ray (Amsive) and Mike King (iPullRank) (October 8, 2025)
- Profound Zero Click London 2025 Moderated panel with Aleyda Solis (Orainti) and Mike King (iPullRank) (November 19, 2025)
- The PR Net Future Focus 2026 AI in MarComms: What to Automate, What to Protect, and What Leaders Must Decide Now, New York City (April 24, 2026)
Webinars & panels
- GTM Engineering vs. Marketing Operations Conversion livestream debate with Mike Rizzo (MarketingOps.com), moderated by Aidan Murphy (September 30, 2026)
- Growth Unhinged Live AI and GTM workflows, hosted by Kyle Poyar (September 22, 2026)
- Turn Your Quick AEO Wins Into a Real AEO System With Webflow and Iron Horse, on building a 90-day AEO experimentation framework (September 21, 2026)
- WTSTalk: How to Build AI Agents How to build AI agents to automate marketing, business and operations tasks, with Women in Tech SEO and Ray Grieselhuber (September 8, 2026)
- Everything Marketers Need to Know About Social and AI Search Sprout Social fireside chat with Hailey McDonald and Nader Nekvasil (September 2, 2026)
- MMA's Great Debates: GEO/AEO Panel on how AI shapes brand reputation and how marketers can measure it (August 27, 2026)
- Ads Studio and the Latest AI Search Ads Research With Jasman Singh, featuring research from hundreds of thousands of AI Search ads, August 18, 2026
- PartnerStack x Profound: AI Visibility and AEO With Tyler Calder, on turning AI citation sources into content-generating partners (August 11, 2026)
- Beyond Visibility: How to Correct What AI Search Gets Wrong With Ross Simmonds (Foundation Marketing), August 6, 2026
- The MKT1 MCP Showcase Profound MCP demo alongside Airtable, Attio, Framer, Mutiny, Softr, and Zapier, hosted by Emily Kramer, July 28, 2026
- Building an AEO Practice: Profound's MCP With Emily Kramer Live MCP build with Emily Kramer and 3 practical AEO workflows, July 23, 2026
- First Marketer, No Playbook: Building SaaS Marketing From Zero Proof Dept panel with founding marketers from Tavus and Shovels, May 13, 2026
- The AEO Playbook 5 data studies marketing leaders need to know, with Chris Long (Nectiv Digital), May 2026
- Winning Space on the AI Shelf Retail visibility in AI shopping, with Destiny Flaherty (AEO at Princess Polly), April 2026
- An Inside Look at Profound AEO Agents How marketing teams use Profound Agents to find opportunities and act on them, March 2026
- Take Your Time Back: Practical AI for Events + How to Win in LLM Search With Bizzabo, on AI workflows and event discoverability in LLM search
- How Profound Uses Profound Weekly live series: how the Profound team runs its own AEO program on the platform
- Introducing Workflows by Profound No-code AEO automation, with Jack Traina (Product), December 2025
- Marketing Brew The Art & Science of AI in Marketing, opening remarks and fireside chat, New York City (February 25, 2026)
- MKT1 Gen AI Summit Hosted by Emily Kramer
- CMO Show & Tell: Sagard Capital July 29, 2026
- Winning in the New AI Era: How Strategic Partnerships Drive Discovery & Trust With Matt Wool (Acceleration Partners) and Jackie Goldstein (New York Post), April 16, 2026
- WTSTalk: Make Yourself Hard to Replace The SEO to AI Visibility Playbook for 2026, with Aimee Jurenka, April 1, 2026
- VEED Masterclass: Video Discoverability in 2026 With Georgie Kemp, on making video discoverable across search, AI and social platforms (January 28, 2026)
The Marketing Engineer podcast
- From $100K to $8M Pipeline With AI | Luke Harries, ElevenLabs September 30, 2026
- Inside the AI Operating System of a Modern CRO | Sam Richard, ngrok September 16, 2026
- How Notion Uses AI to Catch Wasted Ad Spend in Real Time | Aaron Lu September 2, 2026
- Every Marketer Can Become an Engineer, Here’s How | Austin Lau August 20, 2026
- Why You Should Stop Using One AI Model for Everything | Andy McCutcheon, Block August 5, 2026
- She Built the AI System Every Marketing Team Will Soon Need | Lucy Hoyle, Carta July 22, 2026
- Building 90 AI Agents Inside a $2B ARR Marketing Team | Holly Chen, Samsara July 9, 2026
- Why Figma is Winning in the Age of AI Search with Reema Batta With Reema Batta · June 24, 2026
- Inside the AI Marketing OS Running Wispr Flow's Growth Team With Matt Swulinski · June 10, 2026
- Introducing: The Marketing Engineer June 10, 2026
Upcoming 2026
- LinkedIn + a16z SF Tech Week Speaking on the Profound panel at the LinkedIn office, 222 Second Street, San Francisco (October 6, 2026)
- Noble × Profound Webinar Where do you stack up in AI Search, with Noble (October 13, 2026)
- Marketing Brew Virtual Event Presenting at a Marketing Brew virtual event (October 20, 2026)
- Cohort Zero London Co-hosting a hands-on Profound training session before Zero Click London (October 21, 2026)
- Zero Click London 2026 Speaking at Profound's AI marketing summit, London (October 22, 2026)
- Zero Click Sydney 2026 Speaking at Profound's AI marketing summit, Doltone House Jones Bay Wharf, Sydney (October 27, 2026)
- Zero Click Singapore 2026 Speaking at Profound's AI marketing summit, Raffles Hotel, Singapore (October 29, 2026)
Media
Press, podcasts & videos
Host
The Marketing Engineer Podcast
Profound · Nick hosts · Ongoing
StackedGTM.AI
Operator Series: Nick Lafferty
Press · July 2026
Affiliate for Publicists
Why Earned Media Matters in ChatGPT, Claude, Gemini, and Perplexity
Press · June 2026
Ad Age
What AI Can't Do for Brands—and Why That Matters at Cannes
Press · June 2026
PitchBook
AI Is Making the Browser Hot Again and Rewriting the Internet Economy
Press · June 2026
Podcast
Growth Strategy in the Age of AI Search
The Growth Leaders Series, Exposure Ninja · June 2026
StackedGTM.AI
How to Hire Your First Marketing Engineer
Press · April 2026
Podcast
Automating Growth and the Marketing Engineer
The GTM Engineer · April 2026
LinkedIn
Announcing Nick Lafferty as Profound's First Founding Marketing Engineer
Profound · April 2026
Video
Introducing The Marketing Engineer
Profound · April 2026
Podcast
E1: Welcome to Fan Out Podcast | An AI Search Show
Fan Out Podcast · April 2026
Podcast
AI-Generated Review Summaries Could Upend Online Shopping
Modern Retail Podcast · March 2026
Ad Age
How Brands Should Craft Their AI Strategies: GEO and AEO Tips for Marketers
Press · March 2026
Adweek
These 6 Hot GEO Startups Are Shaping the Future of AI Shopping
Press · March 2026
PartnerStack
AEO for Partnerships: How to Rank in Answer Engines
Press · January 2026
Talk
How to Rank Better in ChatGPT (Research Based on 3B+ AI Citations)
brightonSEO 2025 · January 2026
Panel
Inside AI Search Panel
Profound Zero Click London · December 2025
Panel
Inside AI Search with Lily Ray, Mike King, and Nick Lafferty
Profound · November 2025
Podcast
Answer Engine Optimization (AEO) Strategy & Tactics
The Long Game Podcast · September 2025
Podcast
AI Search: Tracking, Tactics, and Team Structure
Omniscient Digital · September 2025
Ad Age
Why Brands Must Prioritize Answer Engine Optimization Now
Press · August 2025
Podcast
How AI Is Rewriting the Rules of Marketing
The Marketing Millennials, Ep. 339 · August 2025
Topics
What I talk about
- How AI engines actually pick what to cite
What analyzing billions of AI responses reveals about citation behavior in ChatGPT, Gemini, Copilot, and Perplexity, and what brands should change first.
- AEO for marketing leaders
Building an answer engine optimization program: metrics that matter, tooling, team structure, and how to report AI visibility to a board.
- The marketing engineer
Why the next great marketing hire writes code: agents, automation, and what one technical marketer can ship in a week.