Speaking

Speaking

I speak about AI search optimization, answer engine optimization (AEO), and what marketing looks like in the AI era. My talks are grounded in Profound’s data, which means real numbers from billions of AI responses rather than vibes. I’ve presented to marketing leaders from JP Morgan Chase, Novartis, and McLaren Automotive, and shared stages with Lily Ray, Mike King, and Aleyda Solis.

Book me for 2026 Say hi on LinkedIn

Talks & panels

Where I've spoken

Recent talks

  • SXSW 2026 Conversation Culture: A Live AEO / AI Search Audit for Brands (with Tina Fleming, Avenue Z)
  • brightonSEO 2025 What analyzing 250M+ AI responses taught us about how to rank better in ChatGPT
  • OMR 2026 Hamburg, Germany (May 2026)
  • LinkedIn B2B GTM Panel at NY Tech Week Insights for Marketers, with LinkedIn and a16z at LinkedIn New York (June 2026)
  • InsurTech Insights US 2026 Agentic Commerce in Insurance: Meeting Customers Where They Search, with Stripe, Faye, and USAA at the Javits Center, NYC
  • Marketing Engineer Meetup NYC The rise of the marketing engineer, with speakers from Ramp, Cursor, Vercel, WorkOS, and Knock (June 2026)
  • dentsu B2B Executive Summit B2B's Breakthrough Moment for Growth, invitation-only summit with LinkedIn at the Empire State Building, NYC (May 2026)
  • GTM-as-Code by Deepline GTM + Claude Code lightning talks with Profound, Sequel.io, and Default, NYC (May 2026)
  • ACG Summit 2026 Orlando, Florida
  • Profound Zero Click NYC Moderated "The Great AI Debate" with Lily Ray (Amsive) and Mike King (iPullRank)
  • Profound Zero Click London Moderated panel with Aleyda Solis (Orainti) and Mike King (iPullRank)

Webinars & panels

  • The AEO Playbook 5 data studies marketing leaders need to know, with Chris Long (Nectiv Digital), May 2026
  • Marketing Brew The Art & Science of AI in Marketing
  • MKT1 Gen AI Summit Hosted by Emily Kramer
  • CMO Show & Tell: Sagard Capital

Upcoming 2026

  • Zero Click NYC 2026 Profound's AI Search Summit at The Glasshouse, NYC, June 11
  • brightonSEO 2026 London and San Diego
  • B2B Ignite London
  • Digital Marketing World Forum

Media

Press, podcasts & videos

Talk
How to Rank Better in ChatGPT (Research Based on 3B+ AI Citations)
brightonSEO 2025
Adweek
These 6 Hot GEO Startups Are Shaping the Future of AI Shopping
Press
Podcast
How AI Is Rewriting the Rules of Marketing
The Marketing Millennials, Ep. 339
Ad Age
Why Brands Must Prioritize Answer Engine Optimization Now
Press
PitchBook
AI Is Making the Browser Hot Again and Rewriting the Internet Economy
Press
Podcast
E1: Welcome to Fan Out Podcast | An AI Search Show
Fan Out Podcast
Video
Introducing The Marketing Engineer
Profound
Podcast
Automating Growth and the Marketing Engineer
The GTM Engineer
Podcast
Answer Engine Optimization (AEO) Strategy & Tactics
The Long Game Podcast
Panel
Inside AI Search with Lily Ray, Mike King, and Nick Lafferty
Profound
Podcast
AI Search: Tracking, Tactics, and Team Structure
Omniscient Digital
Ad Age
How Brands Should Craft Their AI Strategies: GEO and AEO Tips for Marketers
Press
Panel
Inside AI Search Panel
Profound Zero Click London
PartnerStack
AEO for Partnerships: How to Rank in Answer Engines
Press
StackedGTM.AI
How to Hire Your First Marketing Engineer
Press
LinkedIn
Announcing Nick Lafferty as Profound's First Founding Marketing Engineer
Profound

Topics

What I talk about

  • How AI engines actually pick what to cite

    What analyzing billions of AI responses reveals about citation behavior in ChatGPT, Gemini, Copilot, and Perplexity, and what brands should change first.

  • AEO for marketing leaders

    Building an answer engine optimization program: metrics that matter, tooling, team structure, and how to report AI visibility to a board.

  • The marketing engineer

    Why the next great marketing hire writes code: agents, automation, and what one technical marketer can ship in a week.