DKIM is a form of email authentication that can reject spoofed sender addresses.

DMARC is an email authentication protocol to prevent bad actors from sending email spoofed from your domain.

Marketing emails are those sent to entice users to buy something that results in revenue.

Transactional emails, also called triggered emails, are sent automatically after an action is taken.

Successful email deliverabiltiy is the act of making it into the inbox.

Email delivery is the act of your emails getting accepted by an inbox provider.

Open Rate Rate is an important metric for email marketing campaigns.

Click-Through Rate is an important metric for email marketing campaigns.