AI Search Citations
How nicklafferty.com shows up in ChatGPT, Perplexity, Gemini, and other AI engines. Live citation counts, top-cited pages, and recent Profound research — refreshed weekly.
leading engine
Window: 2026-02-04 → 2026-08-03 · data refreshed weekly from Profound
Where the citations come from
Across 8 tracked AI engines. Bars scale to the leader.
Top-cited pages
All 28 pages above the 50-citation threshold, ranked by total. The bar shows magnitude relative to #1.
Recent Profound research
5 most-recent findings the site agents read as canonical evidence. Pulled live from data/research.json.
On May 7, 2026, ChatGPT shifted from citation chips to inline branded URLs, routing every brand mention directly to the brand's site. Referral traffic jumped overnight and held. B2B SaaS benefited most; e-commerce was flat. Based on 8M+ referral visits across thousands of sites.
Tracking ~900 newly published marketing pages over a 60-day window shows agents cite pages quickly: half within a week, 90% within just over a month. Pages uncited past 37 days likely have technical issues (robots.txt, crawl blocks). Mar–May 2026.
Every AI search engine adds adjectives, drops constraints, and reshapes brand mentions before retrieval. Copilot is the most aggressive rewriter; Perplexity stays closest to original phrasing. Based on 10k prompts, Mar–Apr 2026.
When a brand is named in a prompt, ChatGPT queries that site directly 40% of the time, with 71% of those queries appearing in the first two searches. Open-ended prompts are more exploratory. Based on 3,380 prompts on ChatGPT 5.4, Mar 2026.
ChatGPT triggers a web search in roughly 18% of conversations, and cited sources tend to travel in vertical-specific pairs. Citation activity is front-loaded toward earlier conversational turns. Based on 700,000+ U.S. English conversations, Oct–Dec 2025.
Methodology
Citation counts come from Profound's tracked AI Visibility Products category. The 8 AI engines tracked are ChatGPT, Perplexity, Google Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok, and Meta AI.
Pages with fewer than 50 citations in the window are omitted to keep the signal high. The data refreshes weekly via an automated sync; the badge under each post's title reflects the same dataset.