AI search is rewriting the rules of discoverability. Profound’s data shows that ChatGPT answers overlap with Google search results just 12% of the time, revealing gaps traditional SEO can’t close.
As answer engine optimization (AEO) platforms, Scrunch and Profound both address this shift. But only Profound delivers the precision, scale, and functionality enterprise teams need to stay visible—and ahead.
- Profound is built for enterprise AI visibility at scale, with unlimited prompt analysis, real-time AI answer engine tracking, and strategic support. Major global brands use Profound to improve visibility and stay ahead of shifting search behavior.
- Scrunch is geared toward self-serve AI monitoring, with prompt tracking, interface-level insights, and automated recommendations. It lacks the scalability, maturity, and infrastructure needed to support complex or high-volume operations.
For enterprise organizations, Profound offers unmatched value, strategic partnership, and superior experience helping larger brands win with AI search optimization.
This post reflects my personal views and not those of Profound.
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Platform Comparison Overview
Profound
Engineered for enterprise requirements:
- Comprehensive AI platform coverage tracking ChatGPT, Google AIO, Perplexity, Copilot, and Grok—plus active development for Claude, Gemini, and Meta AI
- Enterprise-grade analytics supporting unlimited prompts with daily analysis and unlimited data retention
- Real-time conversation intelligence via one of the industry’s most extensive databases of actual AI conversations
- Advanced content scoring that considers schema, backlinks, and semantic relevance
- Proven enterprise results with brands like Ramp, 1840 & Co., MongoDB, DocuSign, and more achieving measurable AI visibility gains
- Strategic partnership approach with dedicated AI Search Strategist teams and weekly consultations
- Global enterprise support across 50+ countries with dedicated Slack channels and up to 5-minute SLA response times
Scrunch
Designed for self-serve monitoring with automated recommendations:
- Basic AI platform tracking across ChatGPT, with beta support for Google AIO, Claude, Perplexity, Gemini, and Meta AI
- Weekly CSV exports rather than real-time prompt-to-citation mapping
- Individual page analysis rather than comprehensive site-wide evaluation
- Simple content scoring model that focuses on factors like title match and length
- 2-hour enterprise SLA with standard support infrastructure
- Self-serve model with several credit-based tiers and customizable plans for enterprise organizations and agencies
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Side-by-Side Comparison: Profound vs. Scrunch
| Capability | Profound | Scrunch |
|---|---|---|
| Pricing Model | Custom enterprise pricing | Tiered subscription plans with custom enterprise option |
| Prompt Analysis | Unlimited daily prompts | Credit-based limits |
| AI Engines | ChatGPT, Google AI Mode, Gemini, Google AIO, Perplexity, Grok, and Copilot (Claude, MetaAI, DeepSeek, and more in development) | ChatGPT (Google AIO, Gemini, Perplexity, Copilot, MetaAI, and Claude in beta) |
| Citation Mapping | Real-time conversation explorer with direct UI linking | Weekly CSV exports |
| Site Analysis | Complete sitemap crawls with site-wide gap analysis | Individual page audits only |
| Content Scoring | Advanced: Semantic relevance, schema, backlinks, mobile UX, speed | Basic: JavaScript weight, length, title match |
| Optimization Features | Live content creation and optimization tools | Limited automation, many features “in beta” |
| Analytics Integration | GA4 integration with real-time bot tracking | Basic monitoring without advanced attribution |
| Prompt Testing | Instant playground generation | 5-minute delays |
| Support SLA | Up to 5-minute response, dedicated Slack channel, and strategist team | Dedicated account executive, Slack channel |
| Security | SOC 2 Type II, SSO, role-based access, unlimited data retention | SOC 2 Type II, SSO |
| Global Coverage | 50+ countries, 15+ languages, enterprise infrastructure | Multi-region support |
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Why Enterprise Teams Prefer Profound
Track your brand across all major AI platforms
Profound monitors your mentions across every major AI platform including ChatGPT, Google AIO, Perplexity, Copilot, Grok, and more—giving you complete visibility into how AI represents your brand. Scrunch fully covers ChatGPT only, creating blind spots in your AI search strategy.
Make decisions with real-time data, not weekly reports
Profound offers live conversation tracking and instant prompt testing so teams can respond to trending topics and market changes as they happen—staying ahead of competitors in fast-changing markets. Scrunch provides insights through weekly data exports that can slow down decision-making.
Optimize your entire website instead of individual pages
Profound supports full site audits, surfacing both site-wide optimization opportunities and technical issues that affect how AI crawlers access your content. Scrunch examines single pages in isolation, missing the bigger picture of how your site performs for AI search.
Access advanced content scoring data
Profound evaluates your content using semantic relevance, schema, backlinks, and technical factors to identify high-impact optimizations. Scrunch relies on basic content scoring that doesn’t fully capture the signals AI answer engines actually use.
Action on insights with automated suggestions
Profound helps teams act on AI data with automated recommendations and content briefs—closing the gap between finding opportunities and executing on them. Scrunch provides insights but lacks the necessary tools to turn that data into a plan.
Get expert guidance from dedicated AI search specialists
Profound assigns brands a dedicated AI Search Strategist who provides weekly consultation, competitive intelligence, and customized recommendations based on deep platform expertise. Scrunch provides check-ins and quarterly executive support.
Manage global visibility with international support
Profound supports enterprise teams operating across multiple regions, with coverage for 50+ countries and 15+ languages. Scrunch provides multi-region coverage.
Meet enterprise security requirements
Profound provides SOC 2 Type II compliance, SSO, and role-based access controls so you can control who sees what data and meet compliance requirements. Scrunch offers SOC 2 Type II compliance and SSO but doesn’t have the detailed admin features that enterprise security teams need.
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What Sets Profound Apart
Answer Engine Insights
See exactly how AI answer engines represent your brand. Track sentiment patterns in AI responses, identify the sources influencing AI-generated content, and compare your visibility against competitors. Get complete transparency into how AI systems present your brand to potential customers.
Agent Analytics
Monitor AI bots crawling your website in real-time and identify which pages drive the most AI engagement. Discover technical barriers that prevent optimal AI access to your content, and measure how AI search translates into actual website traffic. Connect AI platform activity directly to business outcomes with analytics integrations.
Conversation Explorer
Use Profound’s proprietary dataset to understand which topics people are discussing in real AI conversations. Identify trending topics and emerging opportunities before competitors do, and guide your content strategy with data from actual user interactions rather than theoretical research.
Shopping Analytics
Make sure your products appear prominently when people ask AI for recommendations in your category. Track how your products show up in AI shopping results, identify the keywords that drive product visibility, and optimize how your products appear in AI-powered shopping recommendations.
Content Briefs
Transform insights into content with automated briefs. Generate detailed content briefs that specify exactly what to write, which topics to prioritize, and how to structure content for AI answer engines. Eliminate guesswork by creating content backed by billions of AI interaction signals.
Strategic Actions
Get strategic recommendations across earned media, social channels, and owned content based on high-performing patterns and citation trends. Filter recommendations by platform, geography, or topic to focus on the specific opportunities to improve your AI visibility and brand sentiment.
Advanced Analytics & Attribution
Demonstrate the business impact of your AI optimization efforts with metrics that connect AI visibility to revenue outcomes. Track performance improvements over time, measure competitive positioning gains, and provide leadership with clear ROI documentation for AI search investments.
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The Enterprise AI Visibility Solution
While Scrunch offers decent monitoring for AI search optimization, Profound is the comprehensive platform that enterprise brands need to win in AI search.
Profound delivers what Scrunch doesn’t: complete sitemap analysis, instant prompt testing, advanced content scoring, automated content suggestions, actionable recommendations, and strategic support.
See for yourself why enterprise brands choose Profound. Get a demo and discover how Profound can transform your AI search strategy.