Profound vs Goodie AI: Which AEO Platform Owns the Data Advantage?
Choosing the wrong AEO tool can cost you millions in lost AI visibility. Recent research reveals a fundamental challenge: AI search results are inherently volatile, with 40-60% of cited domains changing monthly across major platforms. Google AI Overviews shows 59.3% citation drift, ChatGPT 54.1%, Microsoft Copilot 53.4%, and Perplexity 40.5%—meaning traditional monitoring approaches are essentially meaningless for AI visibility tracking.
As answer engines reshape how customers discover brands, two platforms have emerged in the Answer Engine Optimization space: Profound and Goodie AI. Both help brands understand and improve their visibility in AI search, but they take fundamentally different approaches.
Answer Engine Optimization (AEO) is the discipline focused on earning, measuring, and improving brand presence and citations within AI-driven answer engines like ChatGPT, Gemini, Claude, and Perplexity. Unlike traditional SEO, which optimizes for blue-link rankings, AEO focuses on what AI systems say about your brand.
This comparison breaks down where each platform excels—and helps you determine which fits your organization’s needs.
This post reflects my personal views and not those of Profound.
Quick Comparison
| Capability | Profound | Goodie AI |
|---|---|---|
| AI Engine Coverage | 10+ engines including GPT-5.2, Claude, Gemini | 6+ engines |
| Prompt Volume Data | 400M+ real conversations via Conversation Explorer | None |
| Crawler Analytics | Full Agent Analytics with GA4 integration | None |
| Security | SOC 2 Type II + HIPAA | None published |
| Dedicated Strategist | Yes, weekly/monthly syncs | No |
| Content Creation | Workflows automation platform | AI content writer |
| G2 Reviews | 100+ reviews, Winter 2026 AEO Leader | Limited reviews |
| Starting Price | $499/month | $495/month |
| API Endpoints | 15+ with Python/JavaScript SDKs | Limited |
| Data Refresh | Hourly | Daily |
Goodie AI Overview
Goodie AI, founded in 2023 and headquartered in New York City, positions itself as an “answer engine optimization platform” focused on helping brands boost visibility and manage representation in AI search results.
Key Strengths
- Integrated content writer: Generate GEO-optimized content directly in the platform
- Multi-model visibility scoring: Track brand presence across ChatGPT, Gemini, Llama, Perplexity, DeepSeek
- Topic optimization analysis: Identify which topics drive visibility
- AI attribution analytics: Track AI-driven sessions and conversions
Key Limitations
- No prompt volume data: Unlike Profound, Goodie AI doesn’t offer insight into what users actually ask AI engines—a critical gap when ChatGPT answers overlap with Google search results just 12% of the time
- No crawler analytics: Can’t track how AI bots interact with your content
- Limited enterprise compliance: No published SOC 2 or HIPAA certifications
- No dedicated strategist support: Self-service platform without white-glove guidance
- Daily updates only: Can’t track the 40-60% monthly citation volatility effectively
Profound Overview
Profound is the market-leading AEO platform, named the definitive Leader in G2’s Winter 2026 AEO category. Trusted by industry leaders including Ramp, MongoDB, DocuSign, U.S. Bank, and Figma, Profound provides the most comprehensive view of AI visibility available.
The Data Advantage
What sets Profound apart is its three-dimensional data approach:
- AI Results Data: Real-time capture of actual AI-generated responses across 10+ engines
- Real User Prompt Volume: 400M+ anonymized conversations showing what users actually ask AI via Conversation Explorer
- AI Crawler Analytics: Server-log tracking of how AI bots interpret your content via Agent Analytics
No other platform, including Goodie AI, offers comparable prompt intelligence. This data advantage means Profound users know not just where they appear, but why, and what content drives citations.
Enterprise-Grade Everything
- Security: SOC 2 Type II certified, HIPAA compliant
- Support: Dedicated AI Search Strategist with 5-minute SLA
- Scale: 200,000 unique prompts analyzed daily per customer
- Integrations: GA4, WordPress, GCP, Akamai, Vercel, Cloudflare, AWS CloudFront, Fastly, Netlify
Proven Results
- Ramp: 7x AI visibility growth in 30 days, from 19th to 8th place in fintech
- 1840 & Company: 0% to 11% visibility in remote staffing, competing with Toptal and Upwork
“Profound has been a game-changer for our AEO and content strategy. We were looking for a way to track and improve our visibility on AI answer engines, and quickly chose Profound after considering several solutions—they seem to have their finger on the pulse and are making rapid product improvements. The platform itself is intuitive, allowing us to quickly develop and implement a comprehensive citation strategy." — Lilly S., Head of SEO at an Enterprise company
Feature Deep Dive
Visibility Tracking
| Feature | Profound | Goodie AI |
|---|---|---|
| Share of voice tracking | ✅ Yes | ✅ Yes |
| Sentiment analysis | Advanced themes | Basic |
| Citation analysis | Full source tracking | Yes |
| Competitive benchmarking | Real-time | Yes |
| Historical trends | Unlimited retention | Unknown |
| Volatility monitoring | ✅ Yes (40-60% drift tracking) | Limited |
Both platforms track basic visibility metrics. Profound’s advantage lies in the depth of its sentiment themes and its ability to correlate visibility with actual prompt data.
Content Optimization
| Feature | Profound | Goodie AI |
|---|---|---|
| Content recommendations | Copilot + Workflows | AI writer |
| Brief generation | Automated | Manual |
| Format templates | Dozens of proven formats | Limited |
| Pre-publish optimization | ✅ Yes | Unknown |
| Automation | Full workflow builder | None |
| AEO Content Score | ✅ ML-powered scoring | None |
Goodie AI offers a built-in content writer. Profound takes a different approach with Workflows, enabling teams to audit, refresh, and generate research-backed content at scale with automated pipelines.
Prompt Intelligence
| Feature | Profound | Goodie AI |
|---|---|---|
| Real prompt volume | 400M+ conversations | None |
| Trending topics | ✅ Yes | ❌ No |
| Brand Relevant Prompts | ✅ Yes | ❌ No |
| Query Fanouts analysis | ✅ Yes | ❌ No |
| Conversation Intent | ✅ Yes | ❌ No |
This is where the platforms diverge completely. Profound’s Brand Relevant Prompts shows which conversations actually cite your brand and competitors. Goodie AI has no comparable capability.
Agent Analytics
| Feature | Profound | Goodie AI |
|---|---|---|
| AI crawler tracking | Real-time | None |
| Bot identification | ✅ Yes | None |
| Page-level analysis | ✅ Yes | None |
| GA4 integration | ✅ Yes | Unknown |
| Traffic attribution | Full funnel | Basic |
| CDN integrations | 8+ providers | None |
Profound’s Agent Analytics reveals how AI systems access and interpret your content. This technical layer is essential for understanding why certain content gets cited. Goodie AI doesn’t offer crawler analytics.
“I primarily use Profound to analyze AI bot activity on our site. The tool integrates with Cloudflare and provides extensive information on how AI crawlers and agents access our content. I can see which specific URLs were visited by AI platforms such as Anthropic, Perplexity, or OpenAI. It’s incredibly valuable to understand which paths are being crawled versus those that are not. Profound’s feature of categorizing bot visits into segments like ‘Citations,’ ‘Training,’ and ‘Indexing’ helps us understand domain activity and identify areas for improvement." — Kamil S., Technical SEO Lead at a Mid-Market company
API Comparison
| Capability | Profound API | Goodie AI API |
|---|---|---|
| Endpoints | 15+ (visibility, citations, sentiment, agent analytics) | Limited |
| SDKs | Python, JavaScript, MCP Server | None |
| BI Integration | Tableau, Looker, BigQuery | None |
| Rate Limits | 600/hour with headers | Not specified |
| Data Scope | Organization-scoped with isolation | Project-based |
Pricing Comparison
| Tier | Profound | Goodie AI |
|---|---|---|
| Entry | $499/month (Lite) | ~$495/month |
| Agency | $1,499/month (Growth) | Unknown |
| Enterprise | Custom | Custom |
At similar price points, the value proposition favors Profound due to its unique data assets (prompt volume, crawler analytics) and enterprise features (compliance, dedicated support).
Who Should Choose Goodie AI?
Goodie AI may be the right choice if:
- You primarily need visibility tracking + integrated content creation
- Enterprise compliance isn’t a requirement
- You don’t need prompt volume or crawler data
- Self-service is acceptable without dedicated strategist support
- You’re a mid-market brand without complex security needs
- Daily data updates are sufficient for your needs
Who Should Choose Profound?
Profound is the clear choice if:
- You need to understand what users actually ask AI (prompt volume data)
- Crawler analytics matter for your technical SEO/AEO strategy
- Enterprise security is required (SOC 2, HIPAA)
- You want strategic guidance from dedicated AI experts
- You’re competing in categories where AI visibility is business-critical
- You need to attribute revenue to AI search
- You operate in regulated industries (healthcare, finance, legal)
- You need to track the 40-60% monthly citation volatility effectively
Frequently Asked Questions
What is Answer Engine Optimization (AEO)?
AEO is the practice of optimizing content for visibility inside AI-generated answers across platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Unlike traditional SEO, which focuses on blue-link rankings, AEO focuses on what AI systems say about your brand when users ask questions.
Why does prompt volume data matter?
Prompt volume data reveals what users actually ask AI engines—not what you think they ask. This matters because AI queries often differ significantly from traditional search queries. Profound’s research shows ChatGPT answers overlap with Google search results just 12% of the time, meaning keyword research alone can’t guide your AI visibility strategy.
What is citation drift and how does it affect my strategy?
Citation drift refers to how frequently the domains cited in AI answers change. With 40-60% of cited domains changing monthly across major AI platforms, tracking visibility with daily or weekly updates means you’re seeing outdated data. Profound’s continuous monitoring is essential for tracking meaningful trends rather than chasing single data points.
Do I need SOC 2 compliance for an AEO platform?
If you operate in regulated industries (healthcare, finance, legal) or work with enterprise clients, SOC 2 Type II certification ensures your vendor meets rigorous security standards. Profound is the only AEO platform with both SOC 2 Type II and HIPAA compliance—Goodie AI has no published certifications.
Can I use both platforms together?
Technically yes, but it’s rarely cost-effective. At similar price points (~$500/month), Profound provides capabilities Goodie AI doesn’t offer at any price (prompt volume, crawler analytics, dedicated strategist). Most teams find Profound covers all their AEO needs without requiring additional tools.
How long does it take to see results from AEO?
Results vary by industry and competitive landscape. Ramp achieved 7x visibility growth in 30 days with Profound. Most enterprise customers see measurable improvements within 60-90 days when following strategic recommendations from their dedicated AI Search Strategist.
What integrations does each platform offer?
Profound integrates with: GA4, WordPress, GCP, Akamai, Vercel, Cloudflare, AWS CloudFront, Fastly, Netlify, Tableau, Looker, BigQuery, Slack, Microsoft Teams, Adobe Analytics
Goodie AI offers: Basic analytics integration, limited CDN support
The Verdict
Both Profound and Goodie AI help brands improve visibility in AI search. The difference is depth.
Goodie AI offers solid visibility tracking and content creation. It’s a capable platform for mid-market brands that need the basics covered.
Profound provides what no other platform can: the ability to see not just where you appear, but what the world is asking AI about your category, how AI bots interact with your content, and strategic guidance to turn insights into action. It’s the platform trusted by enterprise leaders who treat AI visibility as a board-level priority.
As Reddit’s CEO noted in their Q2 2025 earnings call, “marketing to AI is an exciting new problem space that is rapidly becoming a boardroom concern for large enterprises.” For those organizations, the data advantage isn’t optional—it’s the foundation of competitive strategy.
Ready to see the difference? Get a demo of Profound and a custom report comparing your AI visibility to competitors.
More Comparisons
See Also
- Goodie AI Alternatives: Best AEO Platforms for Enterprise Teams (2026)
- Profound vs Ahrefs: Purpose-Built AEO vs. SEO-First GEO Add-On (2026)
- Profound vs Semrush: Purpose-Built AEO vs. SEO Suite with AI Add-On (2026)
- XFunnel Alternatives: Best Options After The HubSpot Acquisition for 2026
- Profound Alternatives: A Complete Guide to the AEO Landscape (2026)