Best Generative Engine Optimization(GEO) Tools 2025

Search is changing. More people are using tools like ChatGPT and Perplxity to find answers.

And honestly it feels like Google’s standard page of 10 blue links is super outdated at this point. Common SEO tools like Ahrefs and SEMRush don’t cut it in this new reality of AI search.

Enter GEO, or Generative Engine Optimization. This is all about making sure LLMs include your brand in their generated response.

Because success in AI Search is binary. Either you’re listed in the answer or you’re totally invisible.

Here’s a list of the best GEO tools to improve your visibility in AI search.

How To Choose A Generative Engine Optimization (GEO) Tool

These 11 tools can do everything from tracking brand visibility in AI answer engines to optimizing content for LLMs. We’ll break down features, use cases, and pricing for each.

Comparing Top Generative Engine Optimization(GEO) Tools

1. Profound

Profound is a Generative Engine Optimization (GEO) tracking platform that monitors where and how AI search tools like ChatGPT, Perplexity, and Google AI Overviews mention your brand.

It measures your brand’s visibility and share of voice in AI search engines so you can track performance over time. And it lists citations so you know exactly which websites contribute to AI answers that mention your brand.

But Profound does much more than just share insights. It also suggests actions that can improve your GEO rankings and increase brand exposure. Plus, Profound pairs teams with a dedicated AI search strategist to help you find and leverage even more opportunities.

Key Features

• Answer Engine Insights tracks your brand’s GEO performance and share of voice to show how often it appears in AI answers, analyzes AI responses to see how AI represents your brand, and uncovers citations to identify the websites that drive AI answers.
• Agent Analytics reveals how AI crawlers access your content, provides a technical analysis to ensure your site is optimized for AI indexing, and uses a GA4 integration to attribute traffic and conversions to AI search.
• Shopping Insights shows your products' visibility in ChatGPT Shopping, identifies keywords to target, analyzes competing products and retailers, and helps you refine how your products are represented.
• Conversation Explorer gives you a live view into how often people search for relevant topics to show what’s trending and guide your GEO strategy.
• Profound Copilot tells you the most impactful ways to improve performance in AI answers, sharing tactics and content optimization tips you can implement right away.
• AI Search Strategist helps you dig deeper during weekly or monthly meetings, surfacing opportunities to improve your GEO presence and generate more accurate brand mentions.

Best For

Profound is best for upper mid-market enterprises and agencies looking for a best-of-breed tool that handles all things for GEO marketing and search. It’s ideal for teams that want white-glove service instead of just a dashboard.

Pricing

Contact Profound for custom pricing.

2. Ahrefs

Ahrefs is a complete SEO platform with GEO capabilities. It has tools for tracking GEO visibility, assisting with keyword research, and generating AI-powered SEO content for search. While its strengths lie in SEO, Ahrefs has expanded its offerings to help businesses optimize for AI search environments.

Key Features

• AI Overview tracking reveals when your brand appears in Google AI Overviews and assesses how these AI answer engine mentions affect traffic and visibility.
• AI Content Helper analyzes the search intent for your keywords, generates suggestions to optimize your content, and provides an AI writing assistant to create the content for you.
• Keyword Explorer has a built-in AI assistant that suggests relevant keywords based on your prompts, helping you find less common and less competitive seed keywords to target.
• Ahrefs AI writing tools include an AI text humanizer, a video script generator, a social media caption generator, a landing page generator, and a website copy generator.

Best For

Ahrefs is best for teams that have a strong SEO and link building program but need to incorporate GEO tracking. As one of the best all-in-one SEO platforms, it’s designed for organizations that value tool consolidation over AI search innovation.

Pricing

Ahrefs has four subscription tiers that start at $129 per month. Some GEO tools are only available in the mid-tier plan ($249 per month), while GEO content tools are only available as an optional add-on ($99 per month).

3. Semrush

Semrush is an AI-powered marketing platform that offers a wide range of SEO tools and GEO capabilities. It helps businesses measure and optimize visibility in both traditional and AI search environments, and it also has AI-generated content creation tools.

Key Features

• Semrush AI Toolkit analyzes how AI answer engines feature your brand and offers recommendations to improve your content strategy and position.
• ContentShake AI generates SEO content for specific keywords and search intent, and it automatically optimizes content for SEO and readability.
• Semrush Copilot is an AI assistant that provides SEO recommendations related to keyword opportunities, competitor rankings, technical issues, visibility concerns, and more.

Best For

As an all-in-one marketing platform, Semrush is best for businesses looking for comprehensive SEO management. While it offers GEO tracking and optimization, it’s geared toward organizations that want to handle everything from content marketing to PPC management with one subscription.

Pricing

Semrush offers a standalone toolkit for GEO analytics, priced at $99 per month per domain. Other Semrush tools are priced separately. For example, standard SEO plans start at $139.95 per month, and content marketing plans start at $60 per month.

4. Scrunch

Scrunch is a GEO optimization tool that monitors and guides the AI customer journey. It helps marketers understand their brand’s competitive positioning, identify content gaps, resolve misinformation, and ensure AI bots surface what customers are looking for.

Key Features

• Scrunch Monitor tracks your brand’s presence in AI responses, its position in AI search results, and the overall sentiment — including shifts over time.
• Scrunch Insights provide actionable recommendations based on missed ranking opportunities or low sentiment in AI search results so you can improve how AI sees your content.
• Scrunch Knowledge Hub builds a library of owned and third-party content that AI engines cite, helping you identify and address out-of-date or hidden information.
• Scrunch Journey Mapping reveals how AI agents navigate your website, helping you understand and fine-tune how different personas engage with your brand.

Best For

Scrunch is best for startups and small businesses that are just starting to explore GEO search optimization. It offers accessible analytics and straightforward insights that don’t require deep technical knowledge, helping organizations establish initial GEO presence without extensive resources.

Pricing

Scrunch doesn’t have publicly available pricing.

5. Bluefish

Bluefish is an AI marketing suite that turns AI search engines into a marketing channel. It gives brands control over their GEO performance, with tools for managing brand safety, optimizing content for large language models (LLMs), and running targeted AI ad campaigns.

Key Features

• AI monitoring provides insights into how AI chatbots perceive and present your brand to customers, measuring metrics like accuracy and sentiment over time.
• AI marketing agents represent your brand and engage with consumers across the AI internet.
• AI ad campaigns promote your brand directly to consumers on AI search engines.

Best For

Bluefish is best for mid-market and enterprise organizations that need to protect their brand equity and manage how AI bots view them. It’s designed for brands that want to proactively shape their GEO presence and maintain consistent positioning as AI tools become a primary information source.

Pricing

Bluefish is in a closed pilot program and doesn’t have publicly available pricing.

6. Athena

Athena is a platform focused on GEO search, offering both analytical tools and a recommendation engine to help you take action. It analyzes how AI perceives your brand and the competition by measuring brand mentions, market share, and GEO scores.

Key Features

• Olympus tracks when AI agents visit your website and monitors their behavior so you can analyze and respond to AI traffic in real time.
• Action Center provides custom GEO recommendations for your vertical, identifies GEO knowledge gaps so you can address them, and helps you replicate winning GEO strategies.
• Athena’s AI-optimized content drafts allow you to speak the language of LLMs in your brand voice to improve visibility in AI answers.
• Lighthouse is an enterprise tool that identifies AI hallucinations and outdated information so you can address and update your content.

Best For

Athena is best for businesses aiming to invest in a GEO strategy and secure accurate brand mentions in AI answers. As one of the more affordable GEO tools on this list, it’s ideal for small businesses looking for a dedicated AI tool for SEO.

Pricing

Athena has three subscription tiers, with the lowest starting at $265 per month for 3,500 credits. Higher tier plans include additional credits, unlimited users, and features like AI blindspot detection.

7. Evertune

Evertune is an AI brand monitoring platform that helps companies understand how LLMs represent them. It analyzes AI answer engine content and sentiment, providing actionable recommendations to enhance content for AI discoverability.

Key Features

• AI brand index monitors how often LLMs recommend your brand or the competition so you can see how AI bots surface your content.
• AI recommendation analysis reveals what drives AI answers, helping you understand the nature of your GEO performance or search rankings.
• Sentiment analysis shows the most common words AI agents use to describe your brand, including the corresponding sentiment.
• Content analysis compares your brand’s content to the competition so know where to scale content production to inform LLMs.

Best For

Evertune is best for companies that are concerned about how AI tools perceive them for brand safety and visibility purposes. Based on Evertune’s brand index, the platform is geared toward automotive, finance, healthcare, and B2B software companies.

Pricing

Evertune doesn’t have publicly available pricing.

8. Peec

Peec is an AI search analytics platform designed for marketers. It tracks AI search rankings, mentions, and citation sources to help marketers measure GEO performance. Peec also monitors and benchmarks competitors, giving marketers actionable insights to improve their GEO strategy.

Key Features

• Visibility reveals how your brand appears in AI search, including competitive data.
• Mentions monitors AI search conversations where your brand is mentioned, including your position.
• Sources shows which citations (e.g., social media or third-party sites) drive the most mentions.
• Benchmarking tracks how your brand’s AI search performance compares to the competition.

Best For

Peec is best for marketing teams looking to optimize their brand’s presence as part of a broader digital marketing strategy. It’s ideal for teams that want a complete view of GEO performance across platforms like Perplexity, ChatGPT, Claude, and DeepSeek.

Pricing

Peec has four subscription tiers, with the lowest starting at €89 per month for 25 prompts and three countries. Adding more prompts and tracking extra countries requires upgrading to a mid- or top-tier plan.

9. Otterly

Otterly is a GEO tool that tracks brand visibility and link citations in AI search. It monitors brand mentions and content across AI search platforms, helping teams understand how to drive more citations on AI Overviews and AI answers.

Key Features

• Keyword research turns SEO keywords into GEO prompts, giving you ideas to optimize your content for AI agents.
• Search prompts show which GEO prompts feature your brand in Google AI Overviews, ChatGPT, and Perplexity so you know what triggers mentions.
• Brand mentions tracks how often and in what position your brand appears in AI answers, while sentiment reveals the attitude attached to each mention.
• Link tracking monitors all branded links that appear in AI answers, helping you monitor rankings and position changes.

Best For

Otterly is best for marketers and SEO experts who need to monitor GEO results and optimize content for AI search. Because it has subscription plans for such a wide range of users, Otterly works for everyone from solo marketers to small teams to enterprises.

Pricing

Otterly has three subscription tiers, with the lowest starting at $29 per month for 10 search prompts. The mid- and top-tier plans include the same features plus additional search prompts.

10. Goodie

Goodie is an answer engine optimization (AEO) platform designed to help brands boost visibility and manage representation in AI search results. It offers tools for tracking and optimizing brand mentions in ChatGPT, Gemini, Llama, Perplexity, DeepSeek, and others.

Key Features

• GEO features include a brand visibility score, a sentiment analysis, and a ranking by AI model, helping you measure your brand’s reputation in real time.
• AI search optimization features analyze topic visibility, sentiment, and top brands, helping you understand how to get GEO brand mentions for certain topics.
• Goodie’s AI content writer creates content that incorporates your brand voice and targets GEO search, helping you attract more accurate GEO citations.
• AI attribution analytics track AI-driven website sessions along with conversions and revenue, helping you attribute results and measure the impact.

Best For

Goodie is best for brands that want to own their narrative and improve visibility across AI answers. Because it also handles optimization, it’s ideal for brands that need a built-in GEO content optimization tool.

Pricing

Goodie is currently in a closed beta and doesn’t have publicly available pricing.

11. Gumshoe

Gumshoe is a tool that optimizes brand presence in GEO search. It monitors visibility, tracks competitors, and analyzes citations, automatically recommending tactics to appear in more AI responses.

Key Features

• Brand and topic visibility features track how often your brand appears and performs in relevant topics across AI answers.
• Persona and model visibility features monitor how your brand performs across buyer personas and AI models.
• Competitive rank features reveal how your brand compares to the competition, which can guide your GEO search strategy.
• Cited sources features analyze your brand’s citations across AI models, which can inform how you update and generate content.

Best For

Gumshoe is best for marketing, SEO, and product teams that need to stay on top of brand mentions across GEO search platforms and compare performance to the competition. It’s ideal for businesses that need to protect brand equity in AI answers.

Pricing

Gumshoe is currently in public beta and is free to try.

Get Started With Profound’s GEO Tracking

The shift toward AI-driven search creates a substantial opportunity for brands to improve visibility and take control of how they’re represented. To capture it, you need the right GEO tracking tool.

Curious how Profound fits your use case? Get a demo of Profound and a custom report of your brand’s visibility.

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