👋 Hi, I’m Nick Lafferty.

I lead growth marketing at Profound, helping brands monitor and optimize their rankings in ChatGPT and other LLMs.

Experience

Growth Marketing

May 2025 - Present

First marketer at Profound. Building the best way for brands to monitor and optimize their rankings in ChatGPT and other LLMs.

Founder

Early Exit Club

May 2023 - May 2025

Built a 2,000+ subscriber newsletter talking about how I started and grew my $30k/month consulting business. I wanted to demystify what it's like to quit your job by sharing transparent updates, tips, and strategies.

Growth Marketing Consultant

Freelance

May 2023 - May 2025

I built a $30k/month solo growth marketing agency that drove tens of millions of dollars in pipeline for B2B SaaS companies via Google Ads and LinkedIn Ads.

Select Clients:

Glean 🦄 AngelList Air Typeface 🦄 Watershed 🦄 Pando Arcade

Head of Growth Marketing

Loom

Jul 2021 - Jan 2023

I started and grew Loom's paid media, SEO, and affiliate programs from scratch to support self-serve sign-up and revenue goals. I also helped generate sales pipeline via 1:1 ABM campaigns.

$1B exit to Atlassian

Head of Growth Marketing

Mailgun

Mar 2020 - Jul 2021

I led Mailgun's growth marketing team as we grew from $30M to $70M in ARR and acquired two companies: Mailjet and Email on Acid

$2B exit to Sinch

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Google Display Exclusion Script [Updated 2024]

A script to automatically exclude domains from your Google Display campaigns.