馃憢 Hi, I’m Nick Lafferty.

I've been using a computer since AOL dial-up was still a thing. I realize that dates me a bit but I know a thing or two about the internet.


I've been on the front page of Hacker News. I've consulted for multi-milion dollar companies.


Now I'm taking everything I learned and sharing it with you for free.

Featured Posts


ClickUp Review

ClickUp Review | How Does It Compare?

What is ClickUp ClickUp is a productivity tool that aims to combine everything into one: tasks, docs, chat, goals, and more. ClickUp has 100+ employees based out of San Diego, California. They raised $100M in a Series B funding round in December 2020. Some of their well-known customers are Google, Airbnb, Nike, and Uber. Their main competitors are Notion, Trello, Asana, and Monday . See my list of the best productivity tools to see my favorite for 2021....

Updated   路  4 min 路 Nick Lafferty
Landing Page Builders

The Ultimate Guide To Landing Page Builders in 2021

What is a Landing Page? A landing page is designed to convert an anonymous visitor into a customer or lead. Landing pages typically have a single goal and they remove any links or escape points that could entice a visitor to leave the page. In Google Analytics, a landing page is the first page that a visitor enters your website from. It鈥檚 the opposite of an exit page, which is the last page a visitor looks at before leaving....

December 30, 2020 路 10 min 路 Nick Lafferty
Quitting Video Games

Why I Quit Video Games and How You Can Too

Quitting video games was one of the best decisions I鈥檝e made. I wasn鈥檛 having fun and wanted to spend my time in more productive ways by creating content for this blog. As a result one of my blog posts hit the front page of Hacker News and completely changed my life. In this post, I鈥檒l cover how to quit video games with a step-by-step guide and why I chose to quit for a year....

Updated   路  10 min 路 Nick Lafferty
Hacker News Front Page

What Happens When You're On The Front Page of Hacker News

I had almost 18,000 visitors to my website yesterday. Maybe you were one of them. If so, welcome! I average about 50 visitors per day, so yesterday was quite the spike! Some very nice person posted my article about spending $6 million on Google Ads to Hacker News, and it hit the front page. It peaked at around #5 on HackerNews and got around 270 comments. Not bad! Thanks, kind stranger....

April 28, 2020 路 3 min 路 Nick Lafferty
Google Ads

I spent $6 Million On Google Ads Last Year

I had an unlimited budget. I could spend as much money as I wanted on whatever ads I wanted. But I had to be profitable. I was working in-house for a technology company. We had aggressive revenue targets and I wanted to play a major part in making that happen. I managed to grow ad spend from $3 million to $6 million per year because I found creative ways to profitably scale my campaigns....

February 21, 2020 路 6 min 路 Nick Lafferty
Best Productivity Tools

Why Notion Is The Best Productivity Tool [Updated 2021]

This post on the best productivity tools was first written in 2020. It鈥檚 been updated for 2021 to reflect feature and pricing changes and the addition of Monday and ClickUp . There are a lot of productivity apps on the market. Notion is one of the most popular and flexible tools. It鈥檚 an all-in-one productivity solution and it鈥檚 simply one of the best tools I鈥檝e ever used. Notion is incredibly flexible....

Updated   路  11 min 路 Nick Lafferty