馃憢 Hi, I’m Nick Lafferty.

I lead performance marketing at Loom, a workplace video communication platform. I previously lead growth marketing at Mailgun.


I've spent millions of dollars on Google ads and hit the front page of Hacker News.


This blog is a repository of everything I've learned in my career so far, including reviews of software I've personally used.

Featured Posts


Supermetrics Review

Supermetrics Review 2021 | A Five Year Summary

Supermetrics was a game changing tool for me as a digital marketer. How does it hold up in 2021?

February 16, 2021 路 7 min 路 Nick Lafferty
Superhuman Review

9 Month Superhuman Review | Worth $30/Month?

Superhuman is the best email client I've ever used. But is it worth the high price?

January 19, 2021 路 8 min 路 Nick Lafferty
ClickUp Review

ClickUp Review | How Does It Compare?

A productivity tool power user reviews ClickUp to see how it stacks up to Monday.

Updated   路  4 min 路 Nick Lafferty
Landing Page Builders

The Ultimate Guide To Landing Page Builders in 2021

Compare Unbounce, Instapage, and Leadpages to see what the best, and cheapest, landing page builder is.

Updated   路  10 min 路 Nick Lafferty
Quitting Video Games

Why I Quit Video Games and How You Can Too

Quitting video games was the best decision of my life, but only because I chose to spend that time in other more productive ways.

Updated   路  11 min 路 Nick Lafferty
Best Productivity Tools

Why Notion Is The Best Productivity Tool [Updated 2021]

Compare Notion to Monday.com, Evernote, Trello, and Airtable to see what is the best productivity tool.

Updated   路  11 min 路 Nick Lafferty